Organizations of all sizes need to better target offers to existing customers and qualify which prospects are most likely to make a purchase. In many cases, companies want to communicate with consumers with a given estimated net worth, but may not have the insights needed to segment these consumers.

Datafinder’s Wealth Score API can help companies understand the estimated net worth of their customers and prospects so they can better target their marketing campaigns and optimize their lead qualification programs.

Industries benefiting from Datafinder’s Wealth Score include financial services companies, non-profits, businesses that sell premium products and services, as well as many other companies that need to target their offers to consumers within a range of estimated net worth.

The predictive accuracy of the Wealth Score can be improved for specific uses cases by tuning the model with additional enterprise data. Please contact Datafinder for details.