Finally, a reliable marketing tool for political campaign managers.
As a political campaign manager, it's important to get your messages in front of your constituents in as many places as possible. Traditional methods (TV, radio, phone calls) can be expensive and measuring true reach and engagement is nearly impossible. With Datafinder's suite of data tools, you can create enhanced audiences for online marketing, email, or text message campaigns - starting from just a name and address list of constituents. Use Datafinder's email append tool to add email addresses to your list for an additional way to contact your constituents. Or, use phone append to add mobile phone numbers to your lists to run personalized text message campaigns. Also use Datafinder's Online Audience builder to create data-enhanced custom audiences to get your political messages in front of the right people, by effectively reaching them with ads on social media.
How it works
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Compile a list of constituents you'd like to reach.
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Use Datafinder's Online Audience Builder, Email Append, or Phone Append data tools to append additional contact points to your lists.
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Use your enhanced audiences to:
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Reach your constituents through advertising platforms as custom audiences and target your supporters with social media ads.
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Execute highly targeted email campaigns.
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Run personalized text message or cold call initiatives.
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Achieve high awareness and engagement rates.
See how other clients have used Datafinder to enable...
Enhanced data for maximum reach
If you were to upload your constituent lists without any data enhancement directly into advertising platforms like Facebook, chances are you would only be able to find as little as 15% of them. Datafinder is powered by one of the industry's richest identity graphs, layering tons of historical contact points to your lists, improving your match rates.
Advertising Platform Match Rates*
| Before Datafinder | After Datafinder | |
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Facebook Advertising
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Facebook Advertising
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Google Advertising
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Google Advertising
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Linkedin Advertising
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Linkedin Advertising
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Programmatic Advertising
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Programmatic Advertising
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Why does my final audience contain old/invalid contact information?
Datafinder's online audiences are enhanced for social media and display advertising purposes only. The data in these files are not meant for direct outreach. These files contain numerous historical contact points for individuals which can dramatically increase match rates for building custom audiences through online advertising platforms.
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What information do I need to have in my lists?
Datafinder has modeled several predictive scores using Versium's LifeDataDatafinder's Online Audience Builder accepts the following inputs: First/Last Name, Phone Number, Postal Address, Email Address. The more information you have on your customers, the better. ®
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Who does Online Audience Builder work for?
Any marketer who wants to run social media or display ads to target or retarget a custom list of customers.
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What platforms can I use the audiences for?
Any advertising platform that allows uploading and targeting of custom audiences. For example, Facebook, LinkedIn, Twitter, and Google.
