Online Audience Builder

Increase the Match Rates on your custom audience to more than 3X!

Do you have a great list of targets, but you’re having trouble reaching them online?
Dataﬁnder appends up to ﬁve email addresses and ﬁve phone numbers to each record in your list to signiﬁcantly increase your match rates for online campaigns.

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Online Advertising Network	Before	After
Facebook Advertising	16%	51%
Google Advertising	18%	54%
Linkedin Advertising	25%	52%
Programmatic Advertising	23%	56%

* Results shown above are based on internal tests with before test data of name and address only.

Online Audience Builder

How can a Predictive Wealth Score help my organization?

Extend Your Reach

Dataﬁnder helps you reach a higher percentage of your targeted audience on networks like Facebook, Google, LinkedIn, and other websites via programmatic display campaigns.

LifeData®

Dataﬁnder has billions of consumer contact data points including current and historical consumer email addresses that signiﬁcantly help with online audience matching.

Find Your Audience Where They Are

Most people signed up for social media accounts a long time ago with an email they may no longer use. While these email addresses may not be sendable, Facebook and other networks recognize these emails and use them to ﬁnd that person online.

Online Audience Builder, starting at $0.175 per match

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** $199 minimum per file

What Dataﬁnder Does to Your Online Match Rates

Before Datafinder		After Datafinder
16% Facebook Advertising		51% Facebook Advertising
18% Google Advertising		54% Google Advertising
25% Linkedin Advertising		52% Linkedin Advertising
24% Programmatic Advertising		56% Programmatic Advertising

How the Online Audience Builder works

Upload your target list of targets.
Dataﬁnder appends your list with email addresses, phone numbers, and other contact information. These additional contact details enable social networks, online audience on-boarders and Data Management Platforms (DMPs) to have a better chance of ﬁnding that person.
Upload the enhanced list into your online campaign.
Enjoy a higher match rate for your Google, Facebook, LinkedIn, and Online Display Ad campaigns. Guaranteed.

Dataﬁnder’s Online Audience Builder improves match rates by as much as 3X in Google, Facebook, LinkedIn, and through programmatic Display Ads allowing marketers to reach far more people with their online campaigns.

Inputs can include:

First/Last Name
Phone Number
Postal Address
Email Address

Data returned for an Online Audience Append

Field	Description
Email address	Alternate emails to use for Online Audience targeting.
Phone Number	Alternate phone numbers to use for Online Audience targeting.
Postal Address	Alternate postal addresses to use for Online Audience targeting.

Please note: Emails and other contact data supplied for an online audience are not appropriate for direct communication marketing campaigns. Maintain your IP reputation and ability to send emails by using only Versium-validated emails for direct campaigns. You can get validated emails with our Consumer Email append. For more information, see Best Practices for Email Campaigns.

Online Audience Builder, starting at $0.175 per match

** $199 minimum per file