Datafinder.com - Predictive Scores, Data Hygiene, Contact Data Append

Data Dictionary

Below is a breakdown of the different data types, definitions and what's returned in your appended file.
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   Contact Info


Attribute Definition What is Returned
First Name First name First name
Last Name Last name Last name
Phone Phone number Phone number including area code
Address Street and house number of home address Street address, City, State, Zip Code
City City of home address City name
State State of home address State abbreviation
Zip Zip code of home address Zip Code

   Predictive Scores


Attribute Definition What is Returned
Wealth Score Measure of wealth 0-100
Giving Score Propensity to give charitable donations 0-100
Green Score Propensity to be environmentally aware and make green decisions 0-100
Auto Buyer Lead Score Propensity and ability to finance a vehicle 0-100
DIY Score Measure of interest someone has in working on DIY tasks 0-100
Travel Score Propensity to travel for leisure or business 0-100
New Tech Adopter Score Propensity to purchase new technologies 0-100
Online Shopper Score Propensity to purchase items online 0-100

   Demographic


Attribute Definition What is Returned
DOB Month and year of when the individual is born Month and year OR year only, if month is unavailable
Age Range Age range of individual 18-24, 25-34, 35-44, 45-54, 55-64, 75+
Ethnicity
Single parent Presence of Single parent in the houshold Yes or blank
Senior adult in household Presence of senior adult in the household Yes or blank
Young adult in household Presence of a young adult in the household Yes or blank
Career women in household Presence of a women employed outside of the household Yes or blank
Small office / Home office Presence of small or home office in household Yes or blank
Business Owner Member of household is a business owner Accountant, Builder, Contractor, Dealer/Retailer/Storekeeper, Distributor/Wholesaler, Funeral Director, Maker Manufacturer, Owner, Partner, Self-Employed
Language Primary language spoken in household Language, such as English or Italian
Religious Affiliation Religious affiliation within a household Religion, such as Buddhist or Catholic
Number of children Number of children within household number of children or blank if none or no data
Marital Status Marital status Single or Married
Own/Rent Own or rent household Own or Rent
Education Highest level of education completed Completed High School, Completed College, Completed Grad School, or Tech/Vocational Training
Occupation - Industry Industry of occupation Industry type
Occupation - Detail Details of occupation Title and or details of occupation
Gender Gender of invidividual Male or Female
Social Presence Indicator Whether the individual has an account at a social network. Please note that match rates are higher if an email address is provided as an Input. Yes or Blank
Presence of Children Presence of children within a household Yes or blank

   Lifestyle and Interests


Attribute Definition What is Returned
Magazines Subscribes to magazines If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Technology Interested in technology, computers, gaming, home entertainment If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Dieting and Wellness Interested in dieting and or wellness If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Exercise Interested in exercise If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
DIY Home Improvement Interested in do it yourself home improvement If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Jewelry Interested in Jewelry If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Mail Order Buyer Mail order buyer If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Membership Clubs Interested in retail membership clubs If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Travel Interested in travel and travel related products If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Online Education Interested in Online Education If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Spectator Sports Interested in spectator sports If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Outdoor Sports Interested in outdoor sports such as camping, hiking, and fishing If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Investing Interested in investing services and products If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Books Interested in reading and purchasing books If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Political Donor Indicates likelyhood to donate to political causes If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Hobbies and Crafts Interested in hobbies and crafts If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Cosmetics Interested in cosmetics If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Charitable Donations Indicates likelyhood to donate to charitable causes If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Arts and Antiques Interest in arts and antiques If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Pet Owner Pet owner If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Cooking Interested in cooking If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
DIY Auto work Interested in auto parts, accessories and repairs If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Health and Beauty Interested in health and beauty products and services If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Parenting Interested in parenting and childrens products If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Music Interested in music and music related products If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Film and Movies Interested in film and movies If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Self Improvement Interested in self improvement products and services If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Womens Apparel Interested in women\'s apparel Yes or Blank

   Financial, Household and Auto


Attribute Definition What is Returned
Est. Household Income Estimated income of household < $50,000, $50,000 - $59,999, $60,000 - $99,999, $100,000 - $149,999, $150,000 - $199,999, and more...
Length of Residence Length of residence 1 - 4 years, 5 - 10 years, 11 - 15 years, 15+ years
Home Purchase Date Estimated date of home purchase Month and year
Est. Home Purchase Price Estimated purchase price of home < $1,000, $1,000-$24,999, $50,000-$74,999, $75,000-$99,999, $100,000-$124,999, $125,000-$149,999, and more...
Dwelling Type Single family or multi-family residence S or M
Auto year Year of automobile Numerical year
Number of credit lines Number of lines of credit Numerical value
Auto make Make of automobile Make
Credit card holder Credit card holder Yes or blank
Auto model Model of automobile Model
Est. Home Value Estimated home value < $1,000, $1,000-$24,999, $50,000-$74,999, $75,000-$99,999, $100,000-$124,999, $125,000-$149,999, and more...
Auto edition Edition of automobile Edition
Est. Net Worth Estimated wealth of household $1-4,999, $5,000-9,999, $10,000-24,999, $25,000-49,999, $50,000-99,999, $100,000-249,999, and more
Gas credit card holder Gas credit card holder Yes or blank
Upscale card holder Upscale credit card holder Yes or blank
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