Data Dictionary

Below is a breakdown of the different data types, definitions and what's returned in your appended file.

Contact Info

Attribute	Definition	What is Returned
First Name	First name	First name
Last Name	Last name	Last name
Phone	Phone number	Phone number including area code
Address	Street and house number of home address	Street address, City, State, Zip Code
City	City of home address	City name
State	State of home address	State abbreviation
Zip	Zip code of home address	Zip Code

Predictive Scores

Attribute	Definition	What is Returned
Wealth Score	Measure of wealth	0-100
Giving Score	Propensity to give charitable donations	0-100
Green Score	Propensity to be environmentally aware and make green decisions	0-100
Auto Buyer Lead Score	Propensity and ability to finance a vehicle	0-100
DIY Score	Measure of interest someone has in working on DIY tasks	0-100
Travel Score	Propensity to travel for leisure or business	0-100
New Tech Adopter Score	Propensity to purchase new technologies	0-100
Online Shopper Score	Propensity to purchase items online	0-100

Demographic

Attribute	Definition	What is Returned
DOB	Month and year of when the individual is born	Month and year OR year only, if month is unavailable
Age Range	Age range of individual	18-24, 25-34, 35-44, 45-54, 55-64, 75+
Ethnicity
Single parent	Presence of Single parent in the houshold	Yes or blank
Senior adult in household	Presence of senior adult in the household	Yes or blank
Young adult in household	Presence of a young adult in the household	Yes or blank
Career women in household	Presence of a women employed outside of the household	Yes or blank
Small office / Home office	Presence of small or home office in household	Yes or blank
Business Owner	Member of household is a business owner	Accountant, Builder, Contractor, Dealer/Retailer/Storekeeper, Distributor/Wholesaler, Funeral Director, Maker Manufacturer, Owner, Partner, Self-Employed
Language	Primary language spoken in household	Language, such as English or Italian
Religious Affiliation	Religious affiliation within a household	Religion, such as Buddhist or Catholic
Number of children	Number of children within household	number of children or blank if none or no data
Marital Status	Marital status	Single or Married
Own/Rent	Own or rent household	Own or Rent
Education	Highest level of education completed	Completed High School, Completed College, Completed Grad School, or Tech/Vocational Training
Occupation - Industry	Industry of occupation	Industry type
Occupation - Detail	Details of occupation	Title and or details of occupation
Gender	Gender of invidividual	Male or Female
Presence of Children	Presence of children within a household	Yes or blank

Lifestyle and Interests

Attribute	Definition	What is Returned
Magazines	Subscribes to magazines	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Technology	Interested in technology, computers, gaming, home entertainment	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Dieting and Wellness	Interested in dieting and or wellness	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Exercise	Interested in exercise	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
DIY Home Improvement	Interested in do it yourself home improvement	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Jewelry	Interested in Jewelry	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Mail Order Buyer	Mail order buyer	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Membership Clubs	Interested in retail membership clubs	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Travel	Interested in travel and travel related products	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Online Education	Interested in Online Education	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Spectator Sports	Interested in spectator sports	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Outdoor Sports	Interested in outdoor sports such as camping, hiking, and fishing	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Investing	Interested in investing services and products	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Books	Interested in reading and purchasing books	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Political Donor	Indicates likelyhood to donate to political causes	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Hobbies and Crafts	Interested in hobbies and crafts	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Cosmetics	Interested in cosmetics	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Charitable Donations	Indicates likelyhood to donate to charitable causes	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Arts and Antiques	Interest in arts and antiques	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Pet Owner	Pet owner	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Cooking	Interested in cooking	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
DIY Auto work	Interested in auto parts, accessories and repairs	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Health and Beauty	Interested in health and beauty products and services	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Parenting	Interested in parenting and childrens products	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Music	Interested in music and music related products	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Film and Movies	Interested in film and movies	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Self Improvement	Interested in self improvement products and services	If there is a match, the title of the attribute will be listed in the Lifestyle and Interest Category column associated with the specific record
Womens Apparel	Interested in women\'s apparel	Yes or Blank

Financial, Household and Auto

Attribute	Definition	What is Returned
Est. Household Income	Estimated income of household	< $50,000, $50,000 - $59,999, $60,000 - $99,999, $100,000 - $149,999, $150,000 - $199,999, and more...
Length of Residence	Length of residence	1 - 4 years, 5 - 10 years, 11 - 15 years, 15+ years
Home Purchase Date	Estimated date of home purchase	Month and year
Est. Home Purchase Price	Estimated purchase price of home	< $1,000, $1,000-$24,999, $50,000-$74,999, $75,000-$99,999, $100,000-$124,999, $125,000-$149,999, and more...
Dwelling Type	Single family or multi-family residence	S or M
Auto year	Year of automobile	Numerical year
Number of credit lines	Number of lines of credit	Numerical value
Auto make	Make of automobile	Make
Credit card holder	Credit card holder	Yes or blank
Auto model	Model of automobile	Model
Est. Home Value	Estimated home value	< $1,000, $1,000-$24,999, $50,000-$74,999, $75,000-$99,999, $100,000-$124,999, $125,000-$149,999, and more...
Auto edition	Edition of automobile	Edition
Est. Net Worth	Estimated wealth of household	$1-4,999, $5,000-9,999, $10,000-24,999, $25,000-49,999, $50,000-99,999, $100,000-249,999, and more
Gas credit card holder	Gas credit card holder	Yes or blank
Upscale card holder	Upscale credit card holder	Yes or blank