Privacy Policy

Datafinder delivers analytics and other data-related services to small and medium-sized businesses, marketing companies, enterprises, and other organizations. The data is typically used by our customers for research, validation and verification services, marketing communications, targeting advertising, and similar uses.

Scope of this Privacy Policy.

Datafinder has created this privacy policy to demonstrate its commitment to privacy. This privacy policy applies to all visitors (individuals or businesses) to the Datafinder website,, and describes how we use and share the personal information that we gather on our website. This policy does not apply to the practices of third parties that Datafinder does not own or control, or to individuals and businesses that Datafinder does not employ or manage. Further, our customers' use of our services and any data we provide to them is subject to the customers' privacy policies and practices, not this one.

Datafinder does not knowingly collect personal information about children. If we discover we have collected personal information from a child under 13, we will delete that information from our systems.


Datafinder appreciates and understands the importance of privacy. Any individual visitor (consumer or business) to Datafinder can choose to Opt-Out, so information about them is not shared with Datafinder customers. For more information, click this link.

Collection of Information on Our Website.

Information We Collect Directly. Datafinder collects personal information when visitors provide such information on our website, such as during registration, to request services, or through contact forms. We also may collect payment and authentication information depending on the services that you request from us.

Information We Collect Automatically. Datafinder automatically receives and stores certain types of information whenever a visitor interacts with the Datafinder website. For example, Datafinder automatically receives and records certain "traffic data" on our server logs, including a visitor's IP address, the page requested, and interactions with the Datafinder website. Datafinder also automatically collects usage information, such as the number of and frequency of visitors to our site and their use of the Datafinder service.

How We Use the Information We Collect.

We use your information to provide our services and as described below.

  • Customer Service. To contact subscribers regarding their account status and changes to subscriber agreements, to respond to sales inquiries, and for other customer service-related purposes.
  • Marketing. To contact customers about special promotions, product release notices, and other information we think may be of interest to customers, including to send promotions via email.
  • Optimization and Personalization. To tailor the content and information that we may send or display, to offer location customization (where permitted by applicable law), personalized help and instructions, and to otherwise personalize your experiences while using our website or our services.
  • Improve and Analyze Services. To assess how customers use our services, to improve our services, to develop new products and services, and to provide statistical information to our partners about how customers use Datafinder.
  • Email Campaigns. To assess the success of marketing campaigns. For example, Datafinder may receive a confirmation when an email sent by Datafinder is opened. This enables us to make emails more relevant and interesting.

In addition, we may use aggregate and de-identified information for various other marketing, research and analysis purposes.

How We Share the Information We Collect

We may share your information as follows:

  • Marketing Partners. We also may share your information with companies that we believe might offer products and services of interest to you; these companies may market to you.
  • Our Customers. We also may share information with those customers who hire us to perform analytics on their behalf. For information on how to opt-out, please see the opt-out section above.
  • Service Providers. We may disclose the information we collect from you to third party vendors, service providers, contractors or agents who perform functions on our behalf.

We also may share your information in the following circumstances and with the following persons/entities:

  • Business Transfers. If we are acquired by or merge with another company, or if substantially all of our assets are transferred to another company (including as part of bankruptcy proceedings), we may transfer the information we have collected from you to the other company.
  • In Response to Legal Process. We may disclose the information we collect from you in order to comply with the law, judicial proceedings, a court order, subpoena or other legal process.
  • To Protect Us and Others. We may disclose the information we collect from you where we believe it is necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which we are involved.
  • Aggregate and De-Identified Information.We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.

Third Party Links and services.

Datafinder may permit third parties to offer subscription or registration-based services through the Datafinder website, and may provide links to third party websites. Datafinder is not responsible for any actions or policies of such third parties. Visitors should check the applicable privacy policy of such party when providing personally identifiable information. Visitors should be aware that when they voluntarily disclose personal information to such third parties, that this information may result in unsolicited messages. Such activities are beyond the control of Datafinder.


Datafinder uses systems and procedures to safeguard its data. However, as no protection measure is 100% secure, we cannot guarantee against unauthorized or illegal access, disclosure, modification, or loss of data.

Cookies and Other Tracking Technologies.

Visitors should be aware that we may collect information (for example, domain names or IP addresses) through our website using cookies and other technologies.

Cookies. Cookies are small unique strings of letters and numbers that are stored on your computer to make it easier for a website to recognize repeat visitors, facilitate a visitor's ongoing access to and use of our website, track usage behavior and compile aggregate data that will allow content improvements and targeted advertising. If a visitor does not want information collected through the use of cookies, most browsers allows the visitor to deny or block cookies. However, certain features and functionality on the Datafinder website will not function if cookies are disabled.

LSOs. We may use Local Storage Objects ("LSOs"), to store your website preferences and to personalize your visit to our website. LSOs are different from browser cookies because of the amount and type of data stored. Typically, you cannot control, delete, or disable the acceptance of LSOs through your web browser.

Clear GIFs, tracking pixels and pixel tags, and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in functionality to cookies. In contrast to cookies, which are stored on your computer's hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our website to, among other things, track the activities of website visitors, help us manage content, and compile statistics about website usage. We and our third-party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Third-Party Analytics. We use automated devices and applications, such as Google Analytics, along with other analytic means, to evaluate usage of our website and services. We use these tools to help us improve our website and services, including the performance and user experiences for each. These third-party devices and applications may use cookies and other tracking technologies to perform their services. Such third parties may combine the information that we provide about you with other information that they have collected. This privacy policy does not cover such third parties' use of data they collect or obtain.

Do-Not-Track. Currently, our website does not honor browser Do-Not-Track signals.

Third-party Ad Networks

We use third parties such as network advertisers to display advertisements about Datafinder on third party websites, and to display third party ads on our website. Network advertisers display advertisements on our sites and on other third-party sites, based on your visits to our website as well as other websites. This enables us and these third parties to target advertisements by displaying ads for products and services in which you might be interested.

Third party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other technologies to measure the effectiveness of their ads, to personalize advertising content to you, and to track your movements on website and on other third party sites. These third party cookies and other technologies are governed by each third party's specific privacy policy, and not this one. We may provide these third-party advertisers with de-identified information about your usage of our website and our services, as well as aggregate information about visitors to our website and users of our services; however, we do not share your personal information with these third parties.

You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative ("NAI") and the Digital Advertising Alliance ("DAA"). For more information regarding this practice by NAI members and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: and

Your California Privacy Rights.

If you are a Datafinder customer or site visitor who resides in California, and you have provided Datafinder your personal information, you may request a list of the third parties with whom we have shared such personal information, for the third parties' own direct marketing purposes. You may make one request per calendar year. In your request, please attest to the fact that you are a California resident and provide a current California address for your response. You may request this information in writing by contacting us at:

7530 164th Avenue NE
Suite A204
Redmond, WA 98052
Please allow up to thirty (30) days for a response.

Updates to the Privacy Policy.

Datafinder may make changes to this privacy statement from time to time. Notice will be provided on this page to any material changes made the policy. This policies outlined above are not intended to and do not create any contractual obligations or other legal rights in or on behalf of any other person or entity.

Last Updated: June 4th, 2014