Lifestyle & Interest Data Append: Psychographic Data Tools for Marketers

Datafinder's Lifestyle and Interest Data Append, starting at $0.07 per match

Now you can add new lifestyle and interests insights about your customers or prospects to better communicate and market your products or services to them.

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Automated Data Append
Use Datafinder's easy to use, self-serve data tools to append the data you need.
Powered by LifeData®
Append your customer and prospects list with LifeData®, the most reliable and accurate data available.
Available as RESTful API
Use Datafinder robust API services to append data in realtime.

Lifestyle and Interests Data Append

A successful marketing campaign is dependent upon knowing who to target and delivering a message that resonates with your audience. Datafinder’s Lifestyle and Interest data provides businesses with a deep understanding about their customer or prospect. By appending this data to a list, marketers gain the insights they need to maximize the effectiveness of their marketing campaigns.

Inputs can include:

  • First/Last Name
  • Phone Number
  • Postal Address
  • Email Address
  • Facebook handle

Data returned for a Lifestyle and Interests Append

Field Description
Magazines Subscribes to magazines
Technology Interested in technology, computers, gaming, home entertainment
Dieting and Wellness Interested in dieting and or wellness
Exercise Interested in exercise
DIY Home Improvement Interested in do it yourself home improvement
Jewelry Interested in Jewelry
Mail Order Buyer Mail order buyer
Membership Clubs Interested in retail membership clubs
Travel Interested in travel and travel related products
Online Education Interested in Online Education
Spectator Sports Interested in spectator sports
Outdoor Sports Interested in outdoor sports such as camping, hiking, and fishing
Investing Interested in investing services and products
Books Interested in reading and purchasing books
Political Donor Indicates likelyhood to donate to political causes
Hobbies and Crafts Interested in hobbies and crafts
Cosmetics Interested in cosmetics
Charitable Donations Indicates likelyhood to donate to charitable causes
Arts and Antiques Interest in arts and antiques
Pet Owner Pet owner
Cooking Interested in cooking
DIY Auto work Interested in auto parts, accessories and repairs
Health and Beauty Interested in health and beauty products and services
Parenting Interested in parenting and childrens products
Music Interested in music and music related products
Film and Movies Interested in film and movies
Self Improvement Interested in self improvement products and services
Womens Apparel Interested in women\'s apparel
How can a Predictive  Score help my organization?

Why use Datafinder's Lifestyle and Interest Data Append?

  • Insight into key Lifestyle and Interest data: Interested in Technology, Pet owner, Health and Wellness and 25 additional attributes - View Full List
  • Understand the lifestyle activities and interests of your most loyal and profitable customers
  • Tailor and target your marketing programs to prospects that have similar interests as your existing customers
How can a Predictive Wealth Score help my organization?

Datafinder makes it easy to add LifeData®

Datafinder is a SaaS based self-service platform that supports file upload and API access to make adding Lifestyle and Interest data to your file easy and efficient. Try the Price Estimator to see estimated match rates and pricing.

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Here's what Datafinder offers:
  • Consumer Data Append

    Append consumer contact data, such as email address, phone number and postal address, as well as household financial data and demographic data to your customer lists with match rates as high as 85 percent.

  • Online Audience Builder

    Do you have a high quality list of customers or prospects but you're only reaching a small percentage of your list through online ads? Datafinder appends multiple contact data points to improve online match rates by up to 3x.

  • Data Hygiene and Validation Services

    Clean up your data, fix contact data and validate email addresses and phone numbers.

  • Datafinder APIs

    Use all of the services above through real-time RESTful API endpoints. Get access to the data you need where you need it so you can easily act on it.

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