Using LifeData®, machine learning and predictive analytics, Datafinder scores the consumers on your list based on their ability and interest in “Do It Yourself” (DIY) projects at home. These projects include home improvement, auto repair and hobbies such as woodworking or gardening. A Predictive DIY Score is appended to each records via API, helping you prioritize which consumers are most likely to do these types of projects themselves and purchase your products.
Datafinder delivers this actionable intelligence through an easy to understand predictive score, and is the perfect solution for businesses that would like to target or focus marketing efforts on customers or prospects with a higher propensity for doing DIY Projects.
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