Datafinder's Predictive Scores.
Target prospects that are most likely to purchase your products.
Now you can score the consumers on your list by their estimated wealth.
Now you can score the consumers on your list by their estimated wealth.
Using LifeData®, machine learning and predictive analytics, Datafinder scores the consumers on your list based on their estimated wealth and capacity to purchase your products and services. Datafinder appends a Wealth Score to each record on your list helping prioritize which consumers are most likely to purchase your products and enabling you to target your marketing messages.
The predictive accuracy of this score can be improved for your business by building a custom model using your customer data and Versium's LifeData®. The Self-serve machine learning model builder allows you to build your own custom predictive lead score.