Datafinder's Predictive Scores.

Target prospects that are most likely to purchase your products.

Now you can score the consumers on your list by their estimated wealth.

Predictive Scores
Datafinder's pre-modeled predictive scores use our machine learning algorithms and Versium's LifeData®
Predictive Analytics
Datafinder's predictive analytics provide your organization with the insights you need so that you can make informed decisions.
Answer Questions
Datafinder's predictive scores answer business questions that increase profits or reduce expenses.
LifeData® Predictive Wealth Score

Using LifeData®, machine learning and predictive analytics, Datafinder scores the consumers on your list based on their estimated wealth and capacity to purchase your products and services. Datafinder appends a Wealth Score to each record on your list helping prioritize which consumers are most likely to purchase your products and enabling you to target your marketing messages.

How can a Predictive Wealth Score help my organization?
How can a Wealth Score help my organization?
  • Segment and prioritize prospects based on their estimated net worth
  • Gain insights about the financial capacity of your customers so you can personalize and target your marketing campaigns
  • Maximize the ROI on your marketing campaign by communicating with consumers that have the capacity to purchase your products
How can a Predictive Wealth Score help my organization?
Datafinder makes it easy to add a Wealth Score to your customer list
  • Register or login to Datafinder, and upload your customer or prospect list using Datafinder’s online tools
  • Datafinder matches LifeData® to each customer or prospect record. LifeData® includes online behavior, social behavior, demographic data and financial info, and is a powerful predictor of future intent and actions
  • Log into your Datafinder dashboard, and download your updated list with Wealth Scores. Or, use our API to access Wealth Score in real time
Machine Learning and Predictive Lead Score
Customize this score to make it more profitable for your business

The predictive accuracy of this score can be improved for your business by building a custom model using your customer data and Versium's LifeData®. The Self-serve machine learning model builder allows you to build your own custom predictive lead score.