Datafinder's Predictive Scores.
Target your prospects that are frequent travelers.
Now you can score the consumers on your list based on their travel history, interest in travel related services and economic status.
How can a Traveler Score help my organization?
- Identify which of your prospects have a propensity to travel more frequently
- Target existing customers that are more likely to travel and purchase travel related products or services
- Maximize your marketing ROI by communicating with individuals that are most likely to make travel related purchases
Datafinder makes it easy to add LifeData® Scores to
your customer list
- Register or login to Datafinder, and upload your customer or prospect list using Datafinder’s online tools
- Datafinder matches LifeData® to each customer or prospect record. LifeData® includes online behavior, social behavior, demographic data and financial info, and is a powerful predictor of future intent and actions
- Datafinder uses machine learning and predictive analytics to build a predictive model which is used to assign a Predictive Traveler Score to each customer or prospect
- Log into your Datafinder dashboard, and download your updated list with Traveler Scores. Or, use our API to access a Predictive Traveler Score in real time
Customize this score to make it more profitable for your
business
The predictive accuracy of this score can be improved for your business by building a custom model using your customer data and Versium's LifeData®. The Self-serve machine learning model builder allows you to build your own custom predictive lead score.
