Datafinder's Predictive Scores.
Target prospects that are most likely to donate to your organization
Now you can score the consumers on your list based on their ability and interest to donate to charitable causes or political campaigns.
How can a Giving Score help my organization?
- Target prospects that have the ability to make contribution and are most likely to donate to your organization
- Maximize the ROI on your marketing campaign by communicating with consumers that will likely convert to make larger donations and become repeat donors
Datafinder makes it easy to add a Giving Score to your customer
list
- Register or login to Datafinder, and upload your donor or prospect list using Datafinder’s online tools
- Datafinder matches LifeData® to each prospect or donor record. LifeData® includes donation history, social behavior, demographic data and financial info, and is a powerful predictor of future intent and actions
- Datafinder uses machine learning and predictive analytics to build a predictive model which is used to assign a Predictive Giving Score to each prospect or donor record
- Log into your Datafinder dashboard, and download your updated list with Giving Scores. Or, use our API to access a Giving Score in real time
Customize this score to make it more profitable for your
business
The predictive accuracy of this score can be improved for your business by building a custom model using your customer data and Versium's LifeData®. The Self-serve machine learning model builder allows you to build your own custom predictive lead score.
