Datafinder's Predictive Scores.
Target prospects based on their propensity
Now you can score the consumers on your list based on their likelihood to purchase certain products.
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Introducing LifeData® Predictive Scores from Datafinder. Deriving meaningful intelligence from large volumes of complex data can be very challenging. Datafinder’s LifeData® Predicitive Scores are the solution to this challenge.
Datafinder’s predictive Scores are the outcome of powerful matching technologies and machine learning that enables predictive models built using the LifeData® platform. LifeData® Predicitive Scores allow businesses to act on a single piece of information, without having to worry about mathematical equations and complex associations of data. Each score is developed and designed to answer a specific business question.
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Predictive Analytics
Predictive analytics is the science of applying mathematical modeling and machine learning to massive amounts of data to predict the best action for a given scenario. Datafinder’s predictive analytics solutions provide our customers with the insight they need to capitalize on emerging trends and proactively respond to ever changing and challenging business environments.
Datafinder’s predictive analytics helps businesses segment customers enabling marketing messages to be targeted, identify new prospects and improve customer acquisition ROI. Datafinder’s solutions can also help businesses mitigate negative outcomes such as predicting fraudulent activity and providing insights on which customers have a high propensity to churn or cancel a service. By combining your company customer data with LifeData®, Datafinder enables you to focus on the future allowing your business to improve retention, engagement and monetization.
Datafinder Predictive Scores can be easily appended to the prospect or customer list you upload through the self serve tools, or can be accessed through our API interface.
Datafinder delivers this actionable intelligence through an easy to understand predictive score, and is the perfect solution for businesses that would like to target or focus marketing efforts on customers or prospects with a higher net worth.
Custom Predictive Score
Datafinder offers a growing suite of LifeData® Scores to help companies acquire new customers and maximize profits. Any of the LifeData® Scores can be tuned to improve their accuracy based upon your specific products and services and nature of your customer base. Datafinder can also produce custom Lead Scores that rank the value of prospects. Please contact Datafinder for details.
Datafinder will be offering additional predictive Scores soon, but is pleased to introduce these LifeData® Predicitive Scores at this time:
LifeData® Predictive Scores
Green Score
The general population is progressively moving toward Green lifestyles and environmental awareness. Many companies are addressing the concern and developing environmentally friendly products, services and business practices. However finding Green consumers (within existing customers and new prospects) is still a challenge.
Giving Score
Political organizations, charities and non-profit companies all need to raise funds to run their organizations and advance their cause. In most cases, they have limited access to market research and finite marketing budgets, and as result they have challenges targeting and optimizing their marketing programs.
Wealth Score
Organizations of all sizes need to better target offers to existing customers and qualify which prospects are most likely to make a purchase. In many cases, companies want to communicate with consumers with a given estimated net worth, but may not have the insights needed to segment these consumers.
Auto Buyer Lead Score
Car dealerships and other companies in the automotive space need to better qualify and rank the value of their leads. It is critical for companies to prioritize leads based on their potential value, but often they may not have the insights needed to do so.
